Beauty is a greater force in human affairs than stream or electricity------wrote advertising guru Catkins in Atlantic Magazine ,--"In beauty,"sky is the limit".
. Significantly model woman alters our judgement of people .How better to advertise a new car or sofa or perfume than with the help of a pretty model? Beauty is now used as a commodity like any other. Say for example, the famous dress-designer "Victoria Secret"...in fact, kept nothing 'secret ' of feminine mystic! And that is the SECRET key of their success!
Business success!
In the second half of 20th century the feminists thinkers condemned model agencies for damaging female physical mysticism But what to do :once the gene comes out of bottle , it spreads & enlarges................
Americans love 'modernism'. Advertising is driving them to quench their thirst as the old Pied Piper did !.Immense success of recent trade shows at MACY's where New-yorkers line up for hours not only before festival but almost throughout the year :Display of latest style to every corner of home parlor- kitchen to bathroom ,furniture ,saloon, car model for chevrolet ,crockeries, garments, jewelry and what not! their on-line business is soaring up and up to touch sky.
Walmart & K-Mart , are popular to other cities and towns but not to the snobs of New york.When I came first in US I purchased lots of items for gifts and for myself from W-Mart as seemed to me much cheeper relatively and good in quality. Walmart was my first love for shopping.
I always advice my Indian tourists friends to shop in Walmart.They appreciate me.
With high expectation that metropolitan city must have more gorgeous Walmart, I went to shop there, after much arguments with my unwilling daughter to go there ;it really shattered my notion. It is smaller relatively and looked uncared like orphan boy ;not crowded with customers like Macy or other w-marts I experienced in Austin.
But why?
Is it that it is not situated in proper commercial hub?
To give honor, instead of empty hand, I purchased some glasses only from my first 'love-shop!'
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