Sipra's Diary: From Diaper to Diamond

from diaper to diamond....modeling as flourishing business.

 Now-a-days 'advertising' and 'modeling'  go hand in hand as twin. Ad-companies  present all products from diaper to diamond with  attractive model which spurred simultaneously music, video-script, cartoon, animation film,T.V. shows along with the traditional social media of paper and magazine with attractive colored  picture.

All these businesses  have crowded between products and customers.  Do they   help  to bridge or create wall of confusion between products  and customers?   After looking around here and there ,ultimately the customers stick to that product  which suits to be  best and gains trust.Thus customer's faith grows on that advertisement which promote the product they select to use.When too  many customers are influenced  by same Ad.Company, then the company achieves "Brand".Thus Procter and Gamble, Uni-lever,Johnson and Johnson have been  known as well reputed Ad.co-s for fast moving consumer goods.
  The basis  of getting the "brand" is the  quality of the product in one hand and trust upon the  AdCo on the other hand.

From 1962 I started to use Nivea cream and still now it continues .Its get-up is same as before. All products of this company  reign in the market competing with hundred of  other new products.  For  other cosmetics (from my childhood) I saw Lux and sandal soap in summer, and  Pears glycerine soap in the winter, cuticura and ponds talc powder, ponds cream  .

But I dont see some other qualitative products like Oatin cream , pears powder Halo shampoo, Evening Paris perfume.etc,.Perhaps they are lost in the dazzling light of this new age of propaganda. In the same way ,for any electronic goods like radio,T.V. music system etc.I rely on Philip, Sony. For mobile phone :  I prefer Tata , Nokia and recently samsung also.But not smart phone!

  By Contrast now customers of  the new generation frequently go on changing their options from one  product to another product.What is the root cause of such behavioral psychology of the consumers?

Is it  that they are not satisfied with the quality of product?
     Here  is the chance of Ad-co. to play an important  dynamic  economic role  as  well as socially and morally responsible entity.

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