Brand Of NewYork
What is the "Brand" of New York?
Just after lightening it flushed in my mind :it's diversity.
Brand is a fascinating term of twenty-first century, though originated long ago. But in olden days it was associated specially with fancy materials like watches, cars, crockery, costume & accessories perfume etc: a status symbol of upper echelon of society .
Industrial Age created revolutionary change in society by making luxury goods available to middle class. Middle class bulged in size in civilized advanced countries, which approves healthy sign for a land . It is this middle class who sustain and hold the tradition, culture, intellectual nutrition and value system of a country in given time .
Free trade, tourism, digital communication, demographic change & "globalization" in totality is another giant leap in modernization.
Even the land/country themselves also claims "Brand". Some country attracts people as tourists for cynical beauty or historical importance, while others as health resorts or for commercial products or businesses .
Diversity along flexibility is the "Brand" of New York: Truly "Land of the free!" is the background tune of New York! "All roads lead to Rome" is now replaced by 'Everyone's dream streams to spout in the land of the free'...............
An excerpt from my own poem:-
" New York or Nueva York!
We all love you from the heart!
What mystical aptitude you have
To magnet the vast crowd
To keep enchanted in you?
Dream, destiny, fame or fortune? ....
...................................."
Sipra Roy
No comments:
Post a Comment