Sipra's Diary: Advertising as Flourishing Business......

  Advertising as flourishing business :     From diaper to diamond.... 

              advertising and modeling now-a-days go hand in hand as twin. Ad-companys present all products ,from diaper to diamond with  attractive model which spurred simultaneously music, video-script, cartoon ,animation film,T.V. shows along with the traditional social media  of paper and magazine with attractive colored  picture. All these businesses  have crowded between products and customers.  

Do they  help  to bridge or create wall of confusion between products  and customers?   After looking around here and there, ultimately the customers stick to that product  which suits to be  best, and gains trust. Thus customer's faith grows on that advertisement which promote the product they select to use. When too  many customers are influenced  by same AD.Co, then the company achieves  a stamp of "Brand". Thus Procter and Gamble, Uni-lever, Johnson and Johnson have been  known as well reputed Ad.cos for fast moving consumer goods.
  The basis of getting the "brand" is quality of the product in one hand and trust upon the  AdCo on the other hand.

From 1962 I started to use Nivea cream and still now continuing. Its get-up is same as before. All products of this company are reigning in the market competing with hundred of new products. For  other cosmetics (from my childhood) I saw Lux and sandal soap in summer, and Pears glycerine  soap in the winter, cuticura  and ponds talc powder, ponds cream also .But I don’t see some other qualitative products like Oatin  cream ,  pears powder Halo shampoo, Evening Paris perfume. etc,etc. Perhaps they are lost in the dazzling light of this new age of propaganda. In the same way, for any electronic goods like radio, T.V. music system etc I rely on Philip, Sony. For mobile phone :  I prefer Tata , Nokia and recently Samsung  also. But not touch phone!

  By Contrast now, the new generation   frequently go on changing their options from one product to another product. What is the root cause of such behavioral psychology of the consumers? Is it  that they are not satisfied with the quality of product?

     Here is the chance of AD co.  to play an important  dynamic  economic role  as  well as socially and morally responsible entity.

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